Anyone that knows Darren, knows he’s a workaholic. He lives, breathes and sleeps digital media and his passion for the industry. Darren never slows down and doesn’t know the meaning of ‘relaxation’. Well, all of Darren’s tireless energy and enthusiasm has been rewarded once again as his company kbs+p and The Media Kitchen have created a new role for the agency and specifically for Darren, Chief Digital Media Officer. David and I couldn’t be more proud of him and are so happy that his late nights and unwavering dedication has been recognized. Here is the big announcement released today in AdWeek.
Kirshenbaum Bond Senecal + Partners’ The Media Kitchen is promoting Darren Herman to the newly created position of chief digital media officer.
Herman, 27, has held dual roles as head of digital media at The Media Kitchen and president of Varick Media Management, a demand-side platform he started 15 months ago. With his new role, Herman will give up operational duties at Varick, which is the MDC Partners play in buying ads across new real-time bidding exchanges.
“KBS+P is known for its big, sexy branding clients,” Herman said. “We’re moving into a world that’s in branded response. We can take big budgets for brands and show them their media dollars are working for them.”
In his new role, Herman will be in charge of digital media planning, buying, analytics and reporting. He reports to Barry Lowenthal, president of The Media Kitchen.
“It’s a really important role because it’s a visionary role,” he said. “It’s not a tactical media planning and buying job. It’s the kid of job that helps us decide what’s important to the agency and its clients.”
The Media Kitchen handles digital media for clients like Starz, Vanguard, Armani Exchange and Vespa.
Herman will remain on the board of Varick and continue to be involved as it searches for a new top executive.
He credited Lori Senecal, who joined KBS+P as a partner and CEO last August, with pushing the agency to embrace the Web. In another notable personnel move, KBS+P brought in Razorfish ecd Marc Lucas as its new chief creative officer.
“Lori is trying to push digital, digital, digital at the agency,” he said. “Digital is not the afterthought, it’s part of every plan we’re putting together.”
Kirshenbaum Bond Senecal + Partners’ The Media Kitchen is promoting Darren Herman to the newly created position of chief digital media officer.
I was so disappointed to wake up this morning to find out that Tavern on the Green in Central Park is closing on December 31st. I always considered that place a New York classic that would always be there. I loved the look of the restaurant in the winter, all covered in snow while driving through Central Park on the way to work every morning. About six years ago, I took my niece Abby there for the very first time and we enjoyed it so much. Abby and I had a holiday tradition of her spending time in the city during Christmas break doing whatever her heart desired. On the day we were going to see The Nutcracker, I treated her to a special lunch at Tavern on the Green. She was five at the time. I will always remember her little eyes opening so wide when we walked inside and saw all the holiday decorations. She (and I) were thrilled that we were seated right next to the giant Christmas tree that was decorated with hundreds of beautiful and unique ornaments. She stared at that tree for a long time taking it all in. We also had a fabulous view of the ice sculptures out on the patio. A couple of years later when my other niece Isabel was old enough, I took both girls there and to see their little faces light up is the best memory in the world. While the food wasn’t anything special, it was the experience and I will remember my experiences at the restaurant for a lifetime. Too bad we won’t be able to give David the same experience now that the restaurant is closing its doors. How disappointing!
Saturday night was the start of the major ‘blizzard’. Well…. for us in Westchester it was a lot of buzz about nothing. We did get some snow but certainly not the one to two feet as predicted. Mom and Dad were so excited for a big snowfall so I could crawl and flop in the white powdery stuff once daylight approached. When it was all said and done, there was enough snow though for me to put on my new snowsuit, hat and gloves and check out the six inches of white powdery stuff that was on the lawn. After being bundled up so snuggly, Dad sat me on a pile of snow. I didn’t really know what to make of it. I just sat there and sat there….and…sat there. I couldn’t move. I felt the cool wet snow beneath me but I didn’t know how to get up. I didn’t even try to roll over or do much of anything. I was actually quite stunned. I was also extremely mystified by the whole situation but thought it was interesting. I just looked all over and had a little smile on my face. I was thinking…this is different. I might actually like this! And it’s a good thing I seemed to enjoy the cold air and the snow because I am venturing on my first trip to Vermont next month. It should be pretty interesting to say the least but what a better place than Manchester to get the real feel of winter. I am still a couple of years away from skiing, much to Daddy’s chagrin, but I can roll around in the white fluffy stuff and go sledding which looks like lots and lots of fun. I’m too young for hot chocolate but I am sure Mommy will have two warm cups ready for her and Daddy when we all come back inside. Let the winter begin….
Yesterday, I had my very first haircut. I am attending Daddy’s office family holiday party on Thursday so after lunch and a nap, Mom and I headed over to Snip Its in Scarsdale to be sure I will be looking my very best for the party. Considering this was my first experience, I have to admit it wasn’t that bad. Snip Its is dedicated to servicing kids so they knew just what they were getting when we came in. Fortunately I didn’t have to wait and the lady took me right away. I sat on a big chair, watched videos and played with toys while she wet my hair and started cutting. I had a pretty serious face on at the beginning but midway through my cut I was curious as to what was going on around me so I started checking out the place. This of course made things a little more challenging for the hairdresser but she went with the flow. I was actually kind of enjoying the experience until the very end. After 20 minutes or so, I wanted out of the chair and didn’t want the buzz cutter around my ears and neck. I made that portion very challenging to say the least and that is when I started to cry. But other than that it went very well. When it was all over, I got a little prize and a certificate commemorating my first haircut along with a portion of my hair for mom to save. All in all, I don’t think I’ll mind when I have to get another cut.
Well, it is December and I realize I haven’t been writing much lately so I’m going to try to do a better job. My little life has been quite hectic lately and I’ve been on the move so much I haven’t had any time to sit down and write. But it is a dreary afternoon so I figured now would be a great time to pull out the laptop and start filling in my loyal readers on ‘life in David land’. All has been going well since my birthday. I’ve been playing with oodles of new toys and dressing in the hottest of fashions thanks to all of mom and dad’s fabulous friends and our family. I am definitely a candidate for ‘best dressed’ in school. I also have started standing and pulling myself up on everything and anything but I am very cautious and must make sure the surface is stable enough to hold me. I usually give it a few pats with my hand and make my assessment off of that. If I think its good, up I go and I will stand there for quite awhile. I am also getting so comfortable that I’m climbing onto the fireplace and even attempting to open the doors and go inside. That is not making my mom happy in the slightest and she keeps pulling me off. One of these days she is going to turn her head and I’m going to win. Either that or when daddy is around, I’ll outsmart him and he’ll find me sitting there with my gummy grin.
It has been almost three weeks since I transitioned from formula to milk and it has been quite an interesting ride. Mom was worried that I would have trouble giving up my formula and bottle in exchange for milk in a sippy cup but I love it! In fact, I think I love milk more than my formula. Surprising since Daddy is lactose intolerant and mom doesn’t like milk except for her coffee and cereal. The reality is if I could, I would drink milk all day long. Forget food, forget water, I want milk. And that is just what has happened over the last couple of weeks. I want my milk and I’m screaming loud and long until someone gives in to my habit. I’ve given up real meals and will nosh only on occasion (not that I was ever a stellar eater). I will do whatever it takes to get my milk even if it means having a tantrum, throwing food on the floor (and at mom) and swinging wildly til the food on the spoon splatters me, my high chair or the floor. Mom has been getting utterly frustrated and I detected a few tears in her eyes the last couple of days. I overheard her talking to Grandma saying I’m becoming abusive and combative when I eat. I don’t know what that means but I think it is a bad thing.
Friday night we tucked David into his crib and Darren sat down to finish up some things from work while I curled up under the covers to read the December issue of 










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